Position Name07:
Public Relations Manager
Summary:
We are looking for aglobally savvy, innovated and energetic PR & Communication Manager.Preferable she/he is with major in Art/Design/Media, with overseas educationbackground, familiar with newly sprout and popular New Media resourcesglobally, knows the technical operation of We Chat, Website and other socialmedia platform, should be very socially with strong interpersonal skills.
Responsibilities:
PR STRATEGY via Newmedia
· Partner with PR Director to define and drivenew media strategy working closely with all kinds of new media in mainlandmarket.
· Establish PR & Social media objectives,goals & performance metrics & provide recommendations based on findingsin collaboration with the New media tools and resources.
· Manage the traditional media database &maintain excellent media relations with traditional media to ensure Embraer'sgood exposure on traditional media
· Monitor industry and PR trends and adoptbest practices in a timely manner
TOOLKITDEVELOPMENT
· Define and create all PR materials fordeployment to markets, including press releases, guidelines (local events,communication and key message tracks and strategy /videos / photography etc.), andcontent creation (behind the scenes videos and photography, innovation bookletsetc.).
· Develop content to effectively communicateEmbraer China business, culture, product stories & innovation, Awardsacross a wide variety of channels such as blog posts, we chat, press releasesand executive presentations.
PROJECT MANAGEMENT
· Proactively improves PR & Corporatecommunications processes including methods, policies and procedures withinternal cross functional teams and local markets to develop efficient workingflow and support business priorities, objectives
PRESS EVENT
· Drive & coordinate our next Press eventwith the PR Event Manager and external event agencies. Scope of work willinclude:
Produce materials(invitations, editorials, speeches, etc)
Prep associates forinterview with Media / Preside event in case of need